About Us

Since first opening our doors as a small grocery store in Atlantic City in 1929, Casel's has been a family-owned market focused on bringing the finest quality ingredients to friends and neighbors.

Today that tradition continues with the Seiden family- Howard, Randi, Rachel and Adam Seiden, who continue to bring that family atmosphere to Casel's. They have owned the store since 1982, upon purchasing it from the original owners, Abe and Herman Casel.

While other businesses have opened and closed, Casel's continues to turn new visitors into life-long customers by combining the memories, tastes, and smells of eras past with today's most exciting products from the region and around the world.

Passionate food fanatics making your shopping experience even better!

Casel's staff makes shopping a pleasure! You'd be hard pressed to find a more knowledgeable, passionate group of food fanatics anywhere. In fact, these folks get such a joy from Casel's, it's hard to get them to head home.

Perhaps that's why so many of our team members have been with Casel's for 30 years or more, like Jack, Director of Store Operations, who started his Casel's career as a part-time Stock Clerk in 1972.

What began as after school jobs for Clem and Brian, have ripened into careers as Store Manager and Assistant Manager, respectively. Add Phil, who has been with us for over 17 years, as our other Assistant Store Manager and you have a team that does what they love and love what they do.

They also live to talk food so be sure and tell them all about that exciting new product or recipe you tried.

We go above and beyond to give you the best of everything

At Casel's, we go beyond the basics to surprise and entice you. A few times each year, Jack and Clem attend food shows to bring you artisan products, specialty foods, and ethnic brands you won't find anywhere else.

A popular stop for busy moms and professionals, our deli is full of pre-cooked meals, side-dishes, and sensational salads.

Our butcher offers the finest cuts of quality meats, oceans of tasty treasures await your discovery in our seafood department, and our produce department is always brimming with farm-fresh fruits and vegetables each season.

We have a full line of Organic offerings and carry Jersey Fresh the day it becomes available. We purchase from local growers as much as possible.

Casel's Valued Senior Staff​

Howard & Randi Seiden


Jack Ewell

Director of Store Operations

Clemente Ortiz

Operating Store Manager

Phil Cappuccio

Assistant Store Manager

Brian Ungerer

Assistant Store Manager

Liliana Luna

Front End Manager

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